Wordfolio
Like a portfolio. Only wordier.
FIX Dessert Chocolatier
Business Name & Website Copy; Brand Strategy and Brand Visuals Consulting
Product Names
Figures of Speech
Jovy Cosmetics
Business Name & Packaging Tagline
Gigaly Inc
Business Name
Bluntalker
Business Name & Tagline
NightLite
About the Project: The original-and now famous- "Dubai Chocolate" company FIX was looking for creative names for their newly launching chocolate bar product. In keeping with the brand's vision, I created phrases that incorporated their unique ingredients in a catchy way. The viral Can't Get Knafeh Of It took off, prompting a surge of copy-cat products and a huge following on both social and mainstream medias.
About the Project: When sports broadcasting legend Bob Rathbun and speaking pro Dez Thornton were launching their cutting-edge communications program they came to me in search of a brand name and tagline, as well as a verbal ID strategy and website copy. The goal was to incorporate playful wording and bold messaging while capturing the modern and confident persona of the company. Figures of Speech is quickly becoming the leading communications program for professional athletes, actors, and top CEOs.
About the Project: In starting her safe and fun kids makeup company, the founder was looking for a name and tagline that would abstractly convey the joy and wonder of child's play. Jovy, derived from the word "jovial," was the winner. The tagline Play. Make. Believe. rooted in the phrase "play make-believe," encompasses the whimsy and wonder of childhood while reemphasizing the "make" in "makeup." Since its inception the company has become the leader in non-toxic children's play makeup.
About the Project: "Cannabis + Conversation" is the motivation behind this company, which provides users with a resource to locate products and a community in which to review and chat openly about them. To encapsulate both sides of the business I went for the old double entendre word combo and Bluntalker emerged. We're hoping for a "dope" response to the future launch.
About the Project: When the founders of a digital gig marketplace reached out to me they were looking for a name that was friendly, approachable, and clever. My goal was to say exactly what the site was offering with a subtle nod to the easy-going vibe they were trying to create for the brand. Gigaly did the trick, and it is now a top site for connecting customers with the kinds of professionals they need.
About the Project: The founder of Pretty Biznez reached out to me to create playful names for her skincare products. I wanted to capture the sophistication of the brand, which is focused on highly effective science-based skincare, while also appealing to their youthful target market. Watch Your Tone (toner), Smooth Operator (moisturizer), Get Glowing (serum), and Get Even (lightener) make up the newest line, launching in the coming year.
Pretty Biznez
Product Names
With Gear
Product Names
About the Project: When Korean-based outdoor equipment company With Gear was launching their new line of chairs they were seeking names that would evoke an image of comfort and convey the look and unique shape of each one. Pod, Crater, Nook, Cavo, and Gravity are now providing the company with a top product...and their customers with a "bottom" one.
Links Concept Wine Merchants
Tagline & About Page Copy
About the Project: After 25 years in business Links Concepts Wine Merchants needed a new tagline to capture the celebratory angle of their brand. Raise To The Occassion did just that, and has since inspired a rise in both stemmed glasses and sales.
Sway Baby Crib Company
Tagline
Brownie Brittle
Copy
About the Project: When sweet-snack brand Brownie Brittle was in need of some creative copy I grabbed a bag (or three) and let the phrases flow. These bitty brittle slogans, or Sound Bites as I call them, were used for in-house tools and online marketing, helping to promote their image and appeal to the deliciously playful side of snacking.
Brownie Brittle
Copy
About the Project: What better way to promote a food product like Brownie Brittle than through the Brand Story, especially one that gives your tastebuds FOMO. I created the above to share the history of the brand, the inspiration behind it, and the reasons it's on the shelves today.
About the Project: Midwest bedding company Beds by Design has now ventured into the sleepless world of parenting, starting with their innovative rocking baby crib Sway. After working with them on their luxury sheet line Laers they reached out to me looking for a tagline to highlight the the crib's strongest (and quietest) selling point. From Sway To ZZZ captures the idea that if you start with a Sway, your baby (and you!) end in sweet slumber.
Shopogler
Brand Name
About the Project: With all of the online resale sites out there, keeping your eye on finding the best price on something is "virtually" impossible. The founders of a tech startup created an app to tackle this, and asked me to create a name that would share exactly how they do it. Shopogler gathers intel from every site that carries he thing you want and "watches" the price, so you can jump on it when the time (and cost) is right.
Homebody Loungewear
Brand Name and Tagline
About the Project: Plenty of people working remotely are doing so from the comfort of their...pajamas. The founders of professional activewear company HomeBody sought to change that, and asked me to create a name that would reinforce the idea of looking polished at home, and a tagline that would embody the goal of doing so without losing the spandex-y comfort.
Product Name
ImmuniDay
Herbal RemeTea
Product Name
Product Name & Tagline
About the Project: When creating a clever name for this evening weight loss supplement, the lightbulb went off on NightLite.
About the Project: Herbal supplement company LiveWise is going through a rebrand, and with that came the chance to name their daily immunity drops. Immuniday was the one. Naturally.
About the Project: When this rising herbal tea company was introducing their first product they asked me to create a simplename and tagline. Herbal RemeTea and its sidekick Herbal Tea For Immunity made it off the cutting floor and onto the store floor.
StrumAlley
Brand Name & Tagline
About the Project: The founder of this digital marketplace for electric guitars, amps, and equipment wanted a name and tagline, and I hooked him up with StrumAlley: Your Guitar Hook-Up.
In Peak Form
Brand Name & Tagline
ReNew DK
Tagline
About the Project: Creating a name for this private aerial physical therapy business was anything but a grounding experience for the owner. I rose to the challenge with In Peak Form: Whole Body Rehab for the Aerial Athlete.
About the Project: This online store for upscale second-hand clothing needed its own rebirth. I did so be creating a ReNew: Unworn to Reborn to reflect the vision for the brand.
About the Project: When naming this innovative business concept--combining a Laundromat and a Bar--I knew I had to give it just the right twist. SpinCycle was the way to go, and now I'm just waiting for one to open near me.
Spin Cycle Laundry Bar
Brand Name
Whip-Smart
Brand Name
About the Project: When creating a healthier whipped cream the founder wanted the name to portray the brand as the "savvier" choice. Whip-Smart is light on the calories, heavy on the double entendre.
Foot RePair
Brand Name
About the Project: This brand of feet moisturizing socks really needed a name that was ultra specific and in-your-face clear. Foot RePair needs no further explanation.
ChromaGuru
Brand Name & Tagline
About the Project: The owner of a freelance digital design studio was looking for a name and tagline that were as bold as his creations. ChromaGuru: Scaled-Up Digital Design captures the combination of his skill and his medium.
BuxBody
Brand Name
About the Project: In the popular shapewear market it's hard to stand out (while pulling you in). I created BuxBody to be a simple yet bold name, one that has gotten both the founder and her customers the results they want.
Pat Alacqua : Business Growth Strategist
Video Concept Creation and Copy
About the Project: When business grown strategist Pat Alacqua was looking for creative collaboration and script-writing for his marketing videos he reached out to me for ideas and copy that were engaging, professional, and inspiring.
Video #1: Promotional Marketing
Video #2: Cinematic Marketing
Video #1:Inspirational Marketing
FIX Dessert Chocolatier
Business Name & Website Copy; Brand Strategy and Brand Visuals Consulting
Product Names
Figures of Speech
Jovy Cosmetics
Business Name & Packaging Tagline
Gigaly Inc
Business Name
Bluntalker
Business Name & Tagline
NightLite
About the Project: The original-and now famous- "Dubai Chocolate" company FIX was looking for creative names for their newly launching chocolate bar product. In keeping with the brand's vision, I created phrases that incorporated their unique ingredients in a catchy way. The viral Can't Get Knafeh Of It took off, prompting a surge of copy-cat products and a huge following on both social and mainstream media.
About the Project: When sports broadcasting legend Bob Rathbun and speaking pro Dez Thornton were launching their cutting-edge communications program they came to me in search of a brand name and tagline, as well as a verbal ID strategy and website copy. The goal was to incorporate playful wording and bold messaging while capturing the modern and confident persona of the company. Figures of Speech is quickly becoming the leading communications program for professional athletes, actors, and top CEOs.
About the Project: In starting her safe and fun kids makeup company, the founder was looking for a name and tagline that would abstractly convey the joy and wonder of child's play. Jovy, derived from the word "jovial," was the winner. The tagline Play. Make. Believe. rooted in the phrase "play make-believe," encompasses the whimsy and wonder of childhood while reemphasizing the "make" in "makeup." Since its inception the company has since become the leader in non-toxic children's play makeup.
About the Project: "Cannabis + Conversation" is the motivation behind this company, which provides users with a resource to locate products and a community to review and chat openly about them. To encapsulate both sides of the business I went for the old double entendre word combo and Bluntalker emerged. We're hoping for a "dope" response to the future launch.
About the Project: When the founders of a digital gig marketplace reached out to me they were looking for a name that was friendly, approachable, and clever. My goal was to say exactly what the site was offering with a subtle nod to the easy-going vibe they were trying to create for the brand. Gigaly did the trick, and it is now a top site for connecting professionals and customers.
About the Project: The founder of Pretty Biznez reached out to me to create playful names for her skincare products. I wanted to capture the sophistication of the brand, which is focused on highly effective science-based skincare, while also appealing to their younger target market. Watch Your Tone (toner), Smooth Operator (moisturizer), Get Glowing (serum), and Get Even (lightener) make up the newest line, launching in the coming year.
Pretty Biznez
Product Names
With Gear
Product Names
About the Project: When Korean-based outdoor equipment company With Gear was launching their new line of chairs they were seeking names that would evoke an image of comfort and convey the look and unique shape of each one. Pod, Crater, Nook, Cavo, and Gravity are now providing the company with a top product...and their customers with a "bottom" one.
Links Concept Wine Merchants
Tagline & About Page Copy
About the Project: After 25 years in business Links Concepts Wine Merchants needed a new tagline to capture the celebratory angle of their brand. Raise To The Occassion did just that, and has since inspired a rise in both stemmed glasses and sales.
Sway Baby Crib Company
Tagline
Brownie Brittle
Copy
About the Project: When sweet-snack brand Brownie Brittle was in need of some creative copy I grabbed a bag (or three) and let the phrases flow. These bitty brittle slogans, or Sound Bites as I call them, were used for in-house tools and online marketing, helping to promote their image and appeal to the deliciously playful side of snacking.
Brownie Brittle
Copy
About the Project: What better way to promote a food product like Brownie Brittle than through the Brand Story, especially one that gives your tastebuds FOMO. I created the above to share the history of the brand, the inspiration behind it, and the reasons it's on the shelves today.
About the Project: Midwest bedding company Beds by Design has now ventured into the sleepless world of parenting, starting with their innovative rocking baby crib Sway. After working with them on a luxury sheet line Laers they reached out to me looking for a tagline to highlight the the crib's strongest (and quietest) selling point. From Sway To ZZZ captures the idea that if you start with a Sway, your baby (and you!) end in sweet slumber.
Shopogler
Brand Name
About the Project: With all of the online resale sites out there, keeping your eye on finding the best price on something is "virtually" impossible. The founders of a tech startup created an app to tackle this, and asked me to create a name that would share exactly how they do it. Shopogler gathers every site that carries he thing you want and "watches" the price, so you can jump on it when the time (and cost) is right.
Homebody Loungewear
Brand Name and Tagline
About the Project: Plenty of people working remotely are doing so from the comfort of their...pajamas. The founders of professional activewear company HomeBody sought to change that, and asked me to create a name that would reinforce the idea of looking polished at home, and a tagline that would embody (ahem) the goal of doing so without losing the spandex-y comfort.
Product Name
ImmuniDay
Herbal RemeTea
Product Name
Product Name & Tagline
About the Project: When creating a clever name for this evening weight loss supplement, the lightbulb went off on NightLite.
About the Project: Herbal supplement company LiveWise is going through a rebrand, and with that came the chance to name their daily immunity drops. Immuniday was the one. Naturally.
About the Project: When this rising herbal tea company was introducing their first product they asked me to create a simplename and tagline. Herbal RemeTea and its sidekick Herbal Tea For Immunity made it off the cutting floor and onto the store floor.
StrumAlley
Brand Name & Tagline
About the Project: The founder of this digital marketplace for electric guitars, amps, and equipment wanted a name and tagline, and I hooked him up with StrumAlley: Your Guitar Hook-Up.
In Peak Form
Brand Name & Tagline
ReNew DK
Tagline
About the Project: Creating a name for this private aerial physical therapy business was anything but a grounding experience for the owner. I rose to the challenge with In Peak Form: Whole Body Rehab for the Aerial Athlete.
About the Project: This online store for upscale second-hand clothing needed its own rebirth. I did so be creating a ReNew: Unworn to Reborn to reflect the vision for the brand.
About the Project: When naming this innovative business concept--combining a Laundromat and a Bar--I knew I had to give it just the right twist. SpinCycle was the way to go, and now I'm just waiting for one to open near me.
Spin Cycle Laundry Bar
Brand Name
Whip-Smart
Brand Name
About the Project: When creating a healthier whipped cream the founder wanted the name to portray the brand as the "savvier" choice. Whip-Smart is light on the calories, heavy on the double entendre.
Foot RePair
Brand Name
About the Project: This brand of feet moisturizing socks really needed a name that was ultra specific and in-your-face clear. Foot RePair needs no further explanation.
